ARTISTS, CREATIVES & MULTI-PASSIONATES

You have so much to offer.
So why does it feel like everyone else
is getting the gigs, clients, and opportunities?

You don't need more marketing strategies.

You need clarity on who you are, what you offer, and how to turn your many talents into a message people understand.

Introducing:

Superfan Attraction™ Academy

Inner Work. Branding. Visibility. In That Order

After 30+ years working in the arts and more than 20 years in publicity, I started noticing the same pattern over and over again.

Talented artists, creatives, and multi-passionates were investing in branding, marketing, publicity, and visibility—but still struggling to gain traction.

Not because they lacked talent.

Because they lacked clarity.

Clarity about who they were, what made them different, and how to communicate their value.

In 2019, I began developing what would eventually become the Superfan Attraction™ Method to help people bridge that gap.

Since then, I've continued refining the framework through my coaching work and now through the Academy.

The method has evolved, but the core challenge it solves remains the same:

Helping people connect who they are with how they show up in the world.

What if you could…

🔥 Stop second-guessing yourself and confidently share your work with the world

✨ Finally understand how all your talents, experiences, and passions fit together

🎁 Express all of who you are without worrying that you're "too much" or "too many things"

🎯 Clearly communicate your value so the right people instantly understand what makes you different

🌟 Attract aligned opportunities, collaborators, clients, and superfans who genuinely connect with your work

💜 Build a magnetic personal brand that feels authentic, sustainable, and uniquely yours

This is for you if…

You're an artist, creative, coach, performer, entrepreneur, or multi-passionate who knows you have more to offer

Promoting yourself feels uncomfortable, overwhelming, or inauthentic

You're ready to stop second-guessing yourself and start showing up with confidence

You're tired of feeling like you have to choose one lane, one label, or one version of yourself

You want a personal brand that reflects who you really are—not who someone else says you should be

You've tried courses, strategies, or even hired support, but still lack clarity around how everything fits together

You Don't Need to Become Someone Else

The truth is, most branding advice wasn't designed for artists, creatives, and multi-passionates.

You've been told to:

niche down
pick one thing
fit into a box
market yourself like everyone else

But what if your many interests, experiences, and talents aren't the problem?

What if they're actually your greatest advantage?

You don't need to become someone else to build a successful personal brand.

You need a framework that helps you understand who you are, connect the dots, and communicate your value with confidence.

That's exactly what the Superfan Attraction™ Academy is designed to help you do.

Let’s Build Your Brand Together

Superfan Attraction™ Academy

A 6-month course and group coaching experience to help you build a magnetic personal brand from the inside out.

This isn’t about forcing yourself into a niche, squeezing into a marketing template, or becoming a more “marketable” version of yourself.

It’s about understanding who you are, what makes you different, and how to communicate your value with confidence.

Inside the Academy, you’ll move through the Superfan Attraction™ Method in 3 stages:

1. Tap Into Unstoppable Motivation

Clarify your why, values, story, vision, and the deeper purpose behind your work.

2. Build A Magnetic Brand

Shape a personal brand that reflects your personality, creative voice, story, style, and energy.

3. Claim Your Competitive Edge

Learn how to communicate what makes you different so the right people understand, remember, and connect with your work.

After the Academy, you’ll have more than a polished brand.

You’ll have a stronger foundation for your visibility, opportunities, and next chapter.

By the end of the Academy, you’ll have the tools and support to:

Connect your many interests, talents, and experiences into one cohesive brand

Write a bio, intro, and message that actually feel like you

Clarify the 3–5 core themes you want to be known for and use them to guide your content, storytelling, and visibility

Build a brand presence you’re proud of — one rooted in your story, values, purpose, and creative voice

Communicate what makes you different without forcing yourself into a box

Attract aligned opportunities, collaborators, clients, and superfans who resonate with your work

And most importantly, you’ll stop trying to become someone else in order to be seen.

You’ll learn how to become more fully yourself.

But don’t just take my word for it…

When Your Biggest Strengths Are the Things You're Afraid to Share

"Working with Diane was a transformative experience.

She helped me embrace my true story and uncover the core values that shape not only my art and brand, but my entire way of life.

With her help, I learned that the things I thought were too 'cringe-worthy' to share were actually my biggest strengths and connection points with others.

I’m grateful for the confidence and clarity I gained from working together—and for setting me on a path that feels truly aligned with who I am."

~ Eden Moody, Singer/Songwriter & Transformational Speaker

Let’s Go – I’m In!

Here is what you will learn in the Superfan Attraction™ Academy

STAGE 1

Tap Into Unstoppable Motivation

Before you can build a magnetic brand, you need clarity about who you are and what drives you.

In this stage, you'll reconnect with your purpose, values, strengths, and vision—creating the foundation for authentic visibility and aligned opportunities.

🔍 1. Future Vision

Clarify what you want in your career, lifestyle, relationships, and impact—so you can make decisions that support your bigger vision.

🧭 2. Core Values

Identify the beliefs and principles that matter most, and learn how to use them as a filter for opportunities, decisions, and creative direction.

💪 3. Skills, Strengths, Accomplishments

Recognize your unique strengths and learn how to communicate them with greater confidence and clarity.

🔥 4. Find Your WHY?

Discover the deeper purpose behind your work and create a guiding compass for your brand, visibility, and creative career.

🧠 5. Limiting Beliefs

Identify the stories and beliefs that may be holding you back and begin replacing them with more empowering perspectives.

By the end of Stage 1, you'll have greater clarity about who you are, what drives you, and what makes your work meaningful—creating the foundation for everything that follows.

STAGE 2

Build A Magnetic Brand

With your purpose and direction clear, it's time to translate that into a brand that feels authentic, cohesive, and unmistakably you.

In this stage, you'll define your voice, shape your story, and create a visual identity that helps people instantly understand and connect with your work.

📝 1. Your Story & Bio

Craft a compelling bio and uncover the stories that help you communicate your experience, values, and personality with confidence.

🧬 2. Brand Archetypes

Discover the archetypes that reflect your personality and message, helping you build a brand that feels natural, memorable, and aligned.

🎨 3. Color Psychology

Choose a color palette that reflects your creative energy and supports how you want your brand to be perceived.

👗 4. Personal Style

Explore how your personal style can become a natural extension of your brand—whether you're on stage, on camera, or online.

📸 5: Photography

Create a brand photography strategy that captures your personality, tells your story, and supports your visibility goals.

🖥️ 6: Website & Design

Bring your colors, fonts, imagery, and messaging together into a cohesive brand experience across your website and marketing materials.

By the end of Stage 2, you'll have a clear brand identity, compelling story, and visual direction that help you show up with greater confidence and attract people who resonate with your work.

STAGE 3

Claim Your Competitive Edge

You've done the inner work. You've built a magnetic brand. Now it's time to position yourself for greater visibility, opportunities, and growth.

In this stage, you'll define what sets you apart, identify the people you're here to serve, and create a visibility plan that aligns with your goals, strengths, and personality.

🎯 1. Money Makers

Get clear on your offers, audiences, and income opportunities so you can confidently connect your creativity to sustainable revenue.

💖 2. Road to Superfans

Identify your ideal audience, understand what turns followers into superfans, and discover where to find the people most likely to connect with your work.

📣 3. Brand Voice & Themes

Define your unique voice, points of view, and the key themes you want to be known for—making content creation, networking, and self-promotion feel more focused and authentic.

🥇 4. Competitor Analysis

Discover what makes you different and develop a clear Unique Value Proposition that helps you stand out without squeezing yourself into a niche.

🌐 5. Your Visibility Plan

Choose the visibility channels that fit you best—from social media and podcasts to speaking, partnerships, publicity, and beyond.

By the end of Stage 3, you'll have a clear positioning strategy, a confident brand voice, and a visibility plan designed to help you attract aligned opportunities, superfans, and sustainable growth.

Save My Spot in the Academy

This Is About More Than Branding
Most people think they need a better strategy.

A better website.
A better bio.
A better marketing plan.

But what I've found is that clarity changes everything.

When you understand who you are, what you stand for, and what makes you different, it becomes much easier to communicate your value, share your work, and pursue opportunities with confidence.

That's why the Academy combines inner work, branding, storytelling, and strategic positioning into one cohesive process.

It's not about becoming someone else.

It's about becoming more fully yourself—and building a personal brand that reflects it.

And if you’re wondering what that transformation looks like in real life, here’s what one of my clients experienced after working through the method…

"I'm now a superfan of myself."

"Before coaching, I was drowning in questions. I needed a real person to understand my unique situation—not a generic tip from YouTube.

Diane got me right from the start.

She created a safe space to dig deep, reflect on who I am, and why I do what I do.

I now show up with confidence, clarity about my story, and the freedom to pursue my passions authentically.

I’m proud to say I’m now a superfan of myself, and I have the tools and self-belief to keep sharing my creative gifts with the world."

– Luke Vandergriff, Storyteller, Musician, Visual Artist

🧰 What’s Included Inside the Academy

When you join Superfan Attraction™ Academy, you'll receive the structure, support, and guidance to help you move from self-discovery to confident self-expression.

Included with your enrollment:

🎥 Bite-sized video lessons designed to help you make steady progress without information overload

🎧 Private podcast feed so you can listen to lessons on the go

💬 Two live group coaching calls each month for six months, including Q&A, hot seats, feedback, and personalized support

📝 Downloadable workbooks and implementation exercises

🌈 Private community for connection, accountability, feedback, and encouragement

♾️ Twelve months of access to the Academy curriculum.

📋 A comprehensive intake process so I can better understand your goals, strengths, and challenges from the very beginning

When you join, you're not just enrolling in a course.

You're joining a proven framework designed to help you gain clarity, build confidence, and create a personal brand that reflects who you truly are.

“I love listening on a podcast — it gets my brain going so I'm primed and ready when I get to the workbook. It helped me make faster progress." - Laura

Your Investment:

You already have the talent.

Now it's time to build the clarity, confidence, and personal brand to match.

Choose the payment option that works best for you and let's get started.

Pay In Full

Approx. $1,5,18* USD

$2,150 CAD

Join Now & save

Save over $250 CAD/$185 USD compared to the payment plan

One-and-done peace of mind — it’s paid, no monthly reminders

Payment Plan

Approx. $282* USD

6x $400 CAD

join payment plan

Same full program access and support

Flexible payments over 6 months

🌍 Currency Note*
All prices are listed in CAD. Approximate USD conversions are provided for reference and may vary slightly based on your bank’s exchange rate.
For Canadian clients: I’m covering the 13% HST, so the listed price is the price you pay.

“Diane took the time to really get to know who I am—not just as an actor, but as a person.”

"I originally came to her because I wanted to understand personal branding and PR, but what I got was so much deeper.

She guided me through understanding my core values, what motivates me, and how to authentically present myself in the industry.

Even when I faced feedback that knocked my confidence, Diane’s coaching gave me the tools to bounce back, trust my instincts, and believe in the unique value I bring to the table."

– Stacey Marie Keba, Film and Television Actress

Join Superfan Attraction Academy

🎁 Bonuses! Tools To Help You Get Faster Results

Everything inside the Academy is designed to help you build clarity, confidence, and a personal brand that reflects who you truly are.

These bonus tools are designed to help you move from insight to implementation faster.

Many students discover exactly who they are through the process—but then get stuck trying to turn those insights into a bio, introduction, positioning statement, future vision, or personal brand.

That's where these tools come in.

Built around the Superfan Attraction™ Method and trained on Diane's voice and approach, they help you apply what you're learning between coaching calls and keep moving forward when you're feeling stuck.

They're completely optional.

But students who use them often gain clarity and take action more quickly.

The current bonus tools include:

Ikigai Purpose Clarity Kit

This kit with AI tool walks you through the Japanese Ikigai framework — helping creatives find the intersection of what they love, what they're good at, what the world needs, and what they can be paid for.

Magnetic Intro
Creator Kit

Craft a clear, confident answer to "so, what do you do?" in about 20 minutes. Three formulas, guided prompts, and an AI tool that refines your intro and generates variations until one really clicks.

Magnetic
Bio
Creator

A strategic, story-driven bio writing assistant for creatives who want a polished, emotionally engaging professional bio. This GPT helps you craft a compelling bio that leads with your why, captures your authentic identity, and creates instant connection. Currently exclusive to Academy members.

Visibility
DNA Decoder

A guided assessment that reveals your personal Visibility Archetype — how your personality shapes the way you communicate, show up online, and grow your audience. Comes with aligned platform and format recommendations so you stop following strategies built for someone else.

I’m Ready to Become Magnetic!

“I was nervous to use AI at first but after seeing the magnetic bio creator in action I was sold. After struggling on my own, it gave me clarity on my positioning within minutes."
- Laura

Meet Your Mentor, Diane Foy

🎤 30+ years in the arts | 🎬 20+ in entertainment PR | 🎨 Multi-passionate Creative

Before creating the Superfan Attraction™ Method, I spent more than two decades helping artists, actors, filmmakers, musicians, and creative entrepreneurs gain visibility and opportunities.

Throughout my career, I've promoted talent including Perry Farrell (Jane's Addiction), D.O.A., Big Sugar, Mackenzie Phillips, Tyler Blackburn, and Robert Loggia.

And here's what I learned:

Talent isn't usually the problem.

Many creatives spend years searching for better marketing, better branding, or more visibility, when what they really need is clarity.

Clarity about who they are.
What makes them different.
How all the pieces of their story fit together.
And how to communicate that with confidence.

That's why I created the Superfan Attraction™ Method:

Inner Work.
Branding.
Visibility.
In That Order.

For years, the only way to experience this work was through private coaching.

The Superfan Attraction™ Academy was created to make the full framework more accessible—combining self-discovery, personal branding, coaching, and community into one guided experience.

Because the world doesn't need another copy of someone else.

It needs you, fully expressed.

And when I'm not pretending I can dance the full Janet Jackson "If" choreography or trying to befriend every cat and dog I meet...

you'll find me helping creatives build the clarity and confidence to share their gifts with the world.

🛑 Ready to Stop Second-Guessing Yourself?

You already have the talent.

You already have the experience.

You already have something valuable to share.

What you may be missing is the clarity to see it, the confidence to communicate it, and the framework to bring it all together.

That's exactly what we'll work on inside the Superfan Attraction™ Academy.

If you're ready to connect the dots, build a personal brand that reflects who you truly are, and attract more aligned opportunities, I'd love to support you.

Join us inside the Academy and let's begin.

Join The Academy

"The process helped me connect the different parts of my professional life... into a more cohesive whole."

"While I could express myself through music, I often struggled to articulate my ideas and talk about my work in a clear and authentic way.

Through our work together, I gained greater clarity about my values, my mission, and the themes that drive my work.

More importantly, I began to find the language to communicate them.

The process helped me connect the different parts of my professional life—as a performer, educator, church musician, and presenter—into a more cohesive whole.

That clarity has given me a stronger foundation to build on and greater confidence in how I talk about what I do, why I do it, and the impact I hope to have through my work."

— Slavina Z, Pianist, Educator, Church Music Director & Concert Series Producer

FAQ

❓What if I can’t attend the live calls?

No worries. All group coaching calls are recorded and uploaded to the course platform. Replays are also available via a private podcast feed, so you can listen wherever and whenever works best for you.

Many members find that some of their biggest breakthroughs come from listening to other people being coached.

Often someone else's question is the one you didn't know you needed to ask.

You'll also have access to the community between calls, and can add 1:1 sessions if you'd like more personalized support.

"I knew going in that I probably couldn't make most of the live sessions and was worried that would hold me back. It didn't. The replays, the workbooks, the way everything is laid out — I was able to move through it at my own pace and still make real progress." — Jessica

❓How much time will this take each week?

It depends on your pace and where you are in your journey.

Some creatives move through the lessons quickly and dedicate a few hours each week to implementation.

Others take more time to reflect, integrate, and focus on one area at a time.

There’s no need to rush. You'll have 12 months of access to the course materials, allowing you to revisit lessons and work through the process at a pace that feels supportive and sustainable for you.

❓Is there a community or live support?

Yes. You'll have access to a private Facebook community and two live group coaching calls each month throughout our six months together.

If you have questions between calls, you can post in the group and receive guidance as you move through the program.

❓How Is the program delivered?

Superfan Attraction™ Academy is designed to support different learning styles and schedules.

Inside, you'll get:

Short video lessons with slides
Private podcast feeds for on-the-go learning
Detailed workbooks
Two live group coaching calls each month via livewebinar.
Access to the private Facebook community for questions and support between calls
Everything is delivered through an easy-to-use online course platform, with 12 months of access to the curriculum and 6 months of live coaching support.

Bonus AI tools are currently accessed through ChatGPT. Access methods may evolve as technology changes and new tools become available.

❓Do I need to be tech-savvy or know graphic and web design?

No.

Some members enjoy creating their own website, visuals, and marketing materials. Others prefer to hire professionals.

Either way, the Academy helps you gain clarity about your brand, message, voice, and visual direction so you can make more confident decisions—whether you're doing it yourself or collaborating with someone else.

You don't need design or technical skills to benefit from the program.

❓Do I need to use the AI tools?

No.

The Academy can be completed without using any of the AI tools.

They're optional bonuses designed to help you move faster, generate ideas, and apply what you're learning between coaching calls.

Some members love them. Others prefer to work through the lessons, workbooks, and coaching support without AI.

The choice is yours.

❓Do I need ChatGPT to access the AI tools?

The AI bonus tools are currently accessed through ChatGPT. Access methods may evolve over time as AI technology changes and new options become available.

A free ChatGPT account is sufficient for most tools, although usage limits may apply depending on OpenAI's current policies and your account type.

The AI tools are completely optional and are not required to complete the Academy.

“As much as I wished I could just hire someone to do it for me, I learned that any promotion needs to start with my authentic identity."

“I had a new album recorded and wanted a solid marketing strategy to release it. Partnering with Diane changed everything.

For the first time, I mapped out my vision, learned to see my music career as a business, and built a brand that truly felt like me.

Diane challenged me and by the end, I walked away with a powerful toolkit, and confidence in my unique voice as an artist.

Even now, years later, what I learned continues to shape every move I make.

Diane’s Superfan Attraction Method gave me the direction, support, and courage I needed to stand out and achieve the goals I once thought were out of reach.”

~ Singer-Songwriter, Tamara Maddalen

Join Superfan attraction™ academy now!

By enrolling, you agree to the Terms & Conditions. All sales are final.
Prices in CAD; USD conversions are approximate.

Testimonials reflect individual experiences. Results vary based on personal effort, timing, and circumstances.

ARTISTS, CREATIVES & MULTI-PASSIONATES

You have so much to offer.So why does it feel like everyone elseis getting the gigs, clients, and opportunities?

Superfan Attraction™ Academy

Inner Work. Branding. Visibility. In That Order

What if you could…

Slavina

Luke Vandergriff

Stacey Marie Keba

Tamara Maddalen

Eden Moody

This is for you if…

You Don't Need to Become Someone Else

Superfan Attraction™ Academy

1. Tap Into Unstoppable Motivation

2. Build A Magnetic Brand

3. Claim Your Competitive Edge

By the end of the Academy, you’ll have the tools and support to:

When Your Biggest Strengths Are the Things You're Afraid to Share

~ Eden Moody, Singer/Songwriter & Transformational Speaker

Here is what you will learn in the Superfan Attraction™ Academy

STAGE 1

Tap Into Unstoppable Motivation

🔍 1. Future Vision

🧭 2. Core Values

💪 3. Skills, Strengths, Accomplishments

🔥 4. Find Your WHY?

🧠 5. Limiting Beliefs

STAGE 2

Build A Magnetic Brand

📝 1. Your Story & Bio

🧬 2. Brand Archetypes

🎨 3. Color Psychology

👗 4. Personal Style

📸 5: Photography

🖥️ 6: Website & Design

STAGE 3

Claim Your Competitive Edge

🎯 1. Money Makers

💖 2. Road to Superfans

📣 3. Brand Voice & Themes

🥇 4. Competitor Analysis

🌐 5. Your Visibility Plan

"I'm now a superfan of myself."

🧰 What’s Included Inside the Academy

“I love listening on a podcast — it gets my brain going so I'm primed and ready when I get to the workbook. It helped me make faster progress." - Laura

Your Investment:

Pay In Full

Payment Plan

“Diane took the time to really get to know who I am—not just as an actor, but as a person.”

🎁 Bonuses! Tools To Help You Get Faster Results

Ikigai Purpose Clarity Kit

Magnetic IntroCreator Kit

MagneticBioCreator

VisibilityDNA Decoder

“I was nervous to use AI at first but after seeing the magnetic bio creator in action I was sold. After struggling on my own, it gave me clarity on my positioning within minutes."- Laura

Meet Your Mentor, Diane Foy

Inner Work.Branding.Visibility.In That Order.

🛑 Ready to Stop Second-Guessing Yourself?

"The process helped me connect the different parts of my professional life... into a more cohesive whole."

FAQ

❓What if I can’t attend the live calls?

❓How much time will this take each week?

❓Is there a community or live support?

❓How Is the program delivered?

❓Do I need to be tech-savvy or know graphic and web design?

❓Do I need to use the AI tools?

❓Do I need ChatGPT to access the AI tools?

“As much as I wished I could just hire someone to do it for me, I learned that any promotion needs to start with my authentic identity."

Thurs. November 13, 2025

You have so much to offer.
So why does it feel like everyone else
is getting the gigs, clients, and opportunities?

Magnetic Intro
Creator Kit

Magnetic
Bio
Creator

Visibility
DNA Decoder

“I was nervous to use AI at first but after seeing the magnetic bio creator in action I was sold. After struggling on my own, it gave me clarity on my positioning within minutes."
- Laura

Inner Work.
Branding.
Visibility.
In That Order.